3 Steps to Marketing More Effectively

Today, we are looking at how to market more effectively. For many businesses, up to 80% of market potential is still untapped – and that is money left on the table. Therefore, it is important to:⁣

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1) 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞: Develop a narrow focus on the products and services you offer, the customers you serve and the market you enter.⁣

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2) 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞: Find a way to differentiate your products and services from those offered by the competition⁣.

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3) 𝐂𝐨𝐧𝐜𝐞𝐧𝐭𝐫𝐚𝐭𝐞: Focus your energy, expenditure and efforts selling to the “right customers.” These are the very best customers within your target market for your area of specialization and differentiation. ⁣

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What’s your recipe for effective marketing that leads to more sales? Comment below! ⁣