Today, we are looking at how to market more effectively. For many businesses, up to 80% of market potential is still untapped – and that is money left on the table. Therefore, it is important to:
1) 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞: Develop a narrow focus on the products and services you offer, the customers you serve and the market you enter.
2) 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞: Find a way to differentiate your products and services from those offered by the competition.
3) 𝐂𝐨𝐧𝐜𝐞𝐧𝐭𝐫𝐚𝐭𝐞: Focus your energy, expenditure and efforts selling to the “right customers.” These are the very best customers within your target market for your area of specialization and differentiation.
What’s your recipe for effective marketing that leads to more sales? Comment below!