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learning center
At S.K.I Communications, our business growth experts are passionate about educating, equipping and empowering all entrepreneurs with the knowledge and skills needed to become competitive players in their industries.
We are teachers at heart and it is our dream for you to succeed.
Now, go through the posts below and learn something new. Average time investment? Just one minute!
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Market Research: Your Key to Success
Lack of proper planning is one of the major reasons why a number of new businesses fail. With competition on every side, only businesses...
SKI Communications
Sep 9, 20203 min read
Components of an Effective Business Plan
A business plan is an important planning tool, and it provides a solid foundation for building a successful business. Your business plan...
SKI Communications
Aug 8, 20202 min read
Implementing Your Business Plan
At it's core, a business plan is just a plan for how your business is going to work, and how you’re going to make it succeed. Without a...
SKI Communications
Aug 6, 20202 min read
4 Key Things to Know About Your Customers
For your marketing communications to successfully translate into sales, these are the 4 key things you need to know about your customer:...
SKI Communications
Aug 3, 20201 min read
Market Penetration Growth Strategy
Using the Market Penetration Growth Strategy is the easiest and least risky method of achieving growth for your business. Simply put,...
SKI Communications
Aug 3, 20201 min read
3 Steps to Marketing More Effectively
Today, we are looking at how to market more effectively. For many businesses, up to 80% of market potential is still untapped – and that...
SKI Communications
Aug 3, 20201 min read
Your Pricing Strategy Makes a Difference
Do you have a pricing strategy for the products and services your business offers? If you have been pricing your goods based on its cost...
SKI Communications
Aug 3, 20201 min read
What Makes Your Business Unique?
Why should customers do business with you instead of your competitors? What can your product or service do for your customers that your...
SKI Communications
Aug 3, 20201 min read
Positioning Statement Vs. Value Proposition
Do you know the difference between a "positioning statement" and a "value proposition"? They're often used interchangeably, but they mean...
SKI Communications
Jul 31, 20201 min read
Re-Engage Customers and Drive Sales
When it comes to effectively using your order history, "customer targeting" is key. In terms of definitions, "customer targeting" is the...
SKI Communications
Jul 31, 20201 min read
Increase Revenue by Tracking Customer Order History
Tracking your customer's order history is a great way to generate revenue for your business. Especially when your using the data for...
SKI Communications
Jul 31, 20201 min read
Keep Customers Coming Back for More
Did you know that it's up to ten times more expensive to try to attract new customers, than it is to keep the ones already doing business...
SKI Communications
Jul 30, 20201 min read
What is Customer Loyalty
Customer loyalty is the act of choosing a businesses products/services "consistently" over their competitors. It is the direct result...
SKI Communications
Jul 30, 20201 min read
Have you Tried Hosting Events for your Top Customers?
Digital and "real-life" tactics should be an essential part of your "customer retention strategy". ... But first, what is a "customer...
SKI Communications
Jul 30, 20201 min read
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