When it comes to effectively using your order history, "customer targeting" is key. In terms of definitions, "customer targeting" is the act of reaching out to a subset of your customer list to re-engage them and drive sales.
If you're in need of additional customer targeting strategies, below are (2) two that have been tried and tested by businesses like yours:
1) Bring Offline Buyers, Online:
In many cases, your customer's first touchpoint is with your physical store. Using the information given in-person, you could run a targeted campaign that'll drive them online, by offering personalized product recommendations and special promotional codes to entice them to visit your website.
2) Connect With Seasonal Buyers:
Do you have customers that purchase more during a particular season/holiday? Why not target them with "timely" offers during that period? Your more than likely to convert!
The opportunities for re-engaging your customer base are far greater than ever before. If you’re new to customer targeting, or looking to expand your efforts, contact us today. Our team would love to provide more insight.