Have you Tried Hosting Events for your Top Customers?

Digital and "real-life" tactics should be an essential part of your "customer retention strategy".⁣

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... But first, what is a "customer retention strategy"?⁣

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A customer retention strategy is a cost-effective way to sell more products/services and boost customer lifetime value (customer loyalty).⁣

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As we touched on yesterday, it's up to ten times more expensive to try to attract new customers, than it is to keep the ones already doing business with you.⁣

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On your journey to boost customer loyalty, there are a number of avenues you can take, but have you tried hosting an in-person (now via video call application) event for your top customers?⁣

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It's a great way to build and nurture the relationship your customers have with your brand.⁣

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... and even though you may not be generating revenue at these events, you’re more likely to be top-of-mind when those customers do need to purchase a product/service you sell.⁣

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For example, you could host a "Zoom" (video call application) event for your top customers where they'll be the first to see or hear about a new product you plan to launch.⁣

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This type of event can be used to gauge interest and help you feel more confident in the "risk" you plan to take in your business.⁣

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Hosting an event for your customers doesn't have to be expensive. When planned for accordingly, it can be a great way to learn how your customers like to connect with you and hear from your brand.⁣

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Do you host events for your top customers? What have you found to work and not work? Let us know in the comments.