Tracking your customer's order history is a great way to generate revenue for your business. Especially when your using the data for marketing purposes.
Think about it like this:
Customers who make one purchase from your business are likely to make another in the future ... especially if you make it easy for them.
Let's say a customer purchases a dress from a retail store. If the business owner (which in this case would be you) sends them a follow-up marketing email featuring a pair of shoes that would go great with the dress ... sale most likely made.
On the same note, because you know who bought what and when after looking at your order history, you can tailor your future marketing messages in very specific ways.
Your order history lets you improve the experience you offer to consumers, one customer at a time. Study the trends and look to see when a repeat customer makes purchases, what they buy, and how often they do business with you.
If you want to learn more ways to "effectively" use your order history data, book a strategy session with our team today!